Introduction
This Privacy Policy explains how Urban Vinyl Flooring collects, uses, stores, and protects your personal information when you visit our website at urbanvinylflooring.ae, contact us by phone, WhatsApp, or email, fill in our forms, or visit our showroom in Al Quoz, Dubai. We comply with the United Arab Emirates Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and applicable consumer protection regulations.
Who We Are
Urban Vinyl Flooring is a UAE-registered specialist vinyl flooring supplier and installer operating since 2014. Our showroom and warehouse facility is located at Warehouse, 3 Al Asayel Street, Al Quoz Industrial Area 3, Dubai, United Arab Emirates. For privacy enquiries, contact us at info@urbanvinylflooring.ae or +971 50 427 9771.
What Personal Information We Collect
We collect personal information that you provide to us directly when you interact with our business. The categories of data we collect include:
| Category | What's Included | When Collected |
|---|---|---|
| Contact Details | Full name, phone number, email address (if provided), WhatsApp number | When you fill our contact, quote, or sample forms; or when you call, WhatsApp, or email us |
| Project Details | Project location, project type, approximate size, vinyl category preference, timeline | When you request a quote, samples, or site visit |
| Communication Records | Messages sent via WhatsApp, email correspondence, phone call notes | During any communication with our team |
| Showroom Visit Records | Visitor name, contact, projects discussed | When you visit our Al Quoz showroom (optional, for follow-up) |
| Website Behaviour Data | Pages visited, time spent, device type, browser, referral source | When you browse our website (collected via cookies, see Cookies Policy) |
| Website Analytics Data | Aggregated and anonymized visitor statistics including page views, session duration, traffic sources, conversion events | When you browse our website with analytics cookies enabled (Google Analytics 4) |
| Email Marketing Data | Email address, subscription preferences, engagement with our emails (opens, clicks) | When you opt-in to receive our updates or newsletters |
| Remarketing Data | Anonymized identifiers used to show you our ads on third-party platforms (e.g., Google Ads, Meta Pixel) after you visit our site | When you visit our website with marketing cookies enabled |
| Trade Buyer Documentation | Trade license details, VAT registration, business contact (for trade accounts only) | When applying for trade pricing or business accounts |
Sensitive Data Note. We do not collect sensitive personal data such as religious beliefs, health information, biometric data, or financial account details through our website. Payment for services is handled separately and securely.
How We Collect Your Data
We collect your personal information through these specific channels:
- Contact and quote forms on our website (urbanvinylflooring.ae)
- WhatsApp messages to our official number +971 50 427 9771
- Phone calls to our number, including any voicemails left
- Email correspondence to info@urbanvinylflooring.ae
- In-person visits to our Al Quoz showroom
- Cookies and tracking technologies when you browse our website (see our Cookies Policy)
- Third-party referrals when contractors, designers, or existing customers refer you to us with your consent
Why We Use Your Data and Our Legal Basis
Under UAE Personal Data Protection Law, we must have a lawful basis for using your personal information. We rely on the following lawful grounds:
| Purpose | Legal Basis Under UAE PDPL |
|---|---|
| Responding to your enquiries (quote, samples, site visit, installation) | Consent and contract performance |
| Scheduling and conducting site visits | Contract performance |
| Preparing itemized quotes and project proposals | Contract performance |
| Confirming installation appointments and project timelines | Contract performance |
| Processing trade buyer applications | Contract performance |
| Sending warranty documentation and post-installation support | Contract performance and legitimate interest |
| Improving our website performance | Legitimate interest (anonymized data) |
| Compliance with UAE tax, VAT, and accounting regulations | Legal obligation |
| Defending or pursuing legal claims | Legitimate interest and legal obligation |
Marketing Communications. We do not send marketing emails, promotional WhatsApp broadcasts, or unsolicited offers without your explicit consent. If you wish to receive product updates or seasonal offers, you can opt-in by request. You can opt out at any time by replying STOP to WhatsApp messages or unsubscribe links in emails.
Who We Share Your Data With
We do not sell your personal data to anyone. Ever. We share your information only with these specific categories of recipients, and only when necessary:
- Our installation team and subcontractors (only the contact and project details needed to schedule and complete your installation)
- Material suppliers and brand manufacturers (only when warranty registration on your behalf is required, with your consent)
- Payment processors (only billing details required for transaction processing, handled by secure third-party providers)
- Accounting and tax service providers (only data required for VAT compliance and bookkeeping)
- UAE government authorities (when legally required, such as tax audits or regulatory enquiries)
- Legal advisors (only if necessary to defend or pursue legal claims involving your project)
No Data Sales. We never sell your personal data to advertisers, marketing agencies, or third-party data brokers. We never share your contact details with companies offering unrelated products or services.
International Data Transfers
Your personal data is primarily stored and processed in the United Arab Emirates. In certain cases, your data may be transferred to or accessed by:
- Cloud service providers (some operate from servers located outside UAE, including UAE-Approved jurisdictions per PDPL)
- Brand manufacturer warranty registration (some manufacturers are based in UK, USA, France, or Belgium and require data transfer for warranty processing)
- Email and messaging service providers (servers may be located outside UAE)
All international data transfers comply with UAE PDPL safeguards and are made only with appropriate legal protections in place.
How Long We Keep Your Data
We retain your personal information only for as long as necessary for the purposes it was collected. Specific retention periods:
| Data Category | Retention Period |
|---|---|
| Quote requests not converted | 12 months from last contact |
| Active client project data | Duration of project + 2 years (warranty period) |
| Completed project records | 5 years from completion (UAE tax compliance) |
| Trade buyer accounts | Duration of business relationship + 5 years |
| Website analytics data (anonymized) | 26 months |
| Marketing consent records (if applicable) | Until consent withdrawn |
| Legal claim records | 7 years from claim resolution |
After retention periods expire, your data is securely deleted or fully anonymized.
Your Rights Under UAE Personal Data Protection Law
UAE Personal Data Protection Law gives you the following rights regarding your personal information. You can exercise any of these rights by contacting us at info@urbanvinylflooring.ae or +971 50 427 9771:
- Right to be informed: Know what data we hold about you and how we use it
- Right of access: Request a copy of all personal data we hold about you
- Right to rectification: Correct any inaccurate or incomplete data we hold
- Right to erasure: Request deletion of your data (subject to legal retention requirements)
- Right to restrict processing: Limit how we use your data in specific circumstances
- Right to data portability: Receive your data in a structured, machine-readable format and transfer it to another provider
- Right to object: Object to processing for specific purposes including marketing
- Right to withdraw consent: Where processing is based on consent, withdraw it at any time without affecting prior lawful processing
- Right to lodge a complaint: With the UAE Data Office or any relevant regulatory authority
We respond to all data rights requests within 30 days of receipt. Most requests are completed within 7 working days. There is no charge for exercising your rights unless requests are excessive or repetitive.
How We Protect Your Data
We use reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. Our security practices include:
- HTTPS/SSL encryption on all website forms and communications
- Secure cloud storage with reputable providers
- Access controls limiting team access to data on a need-to-know basis
- Strong password policies for all internal systems
- Regular security updates to website and software systems
- Secure deletion procedures when retention periods expire
While we take reasonable precautions, no internet transmission or storage system is 100% secure. We notify affected users and the UAE Data Office promptly if a security breach impacts your personal data.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your browsing experience, understand how visitors use our site, and remember your preferences. Cookie categories include essential cookies (required for site function), analytics cookies (anonymized website usage data), and functional cookies (remember your preferences).
For full details about which cookies we use, how to manage them, and how to opt out, see our Cookies Policy.
Contact Us About Your Privacy
If you have questions about this Privacy Policy, want to exercise your rights, or wish to make a complaint about how we handle your personal data, contact us using any of these channels:
Privacy Contact Details
Email: info@urbanvinylflooring.ae
Phone: +971 50 427 9771
WhatsApp: +971 50 427 9771
Address: Warehouse, 3 Al Asayel Street, Al Quoz Industrial Area 3, Dubai, United Arab Emirates
If you're not satisfied with our response, you can lodge a complaint with the UAE Data Office or any other relevant UAE regulatory authority responsible for personal data protection.
We may update this Privacy Policy from time to time. Material changes will be communicated via website notice. The "Last Updated" date at the top of this page indicates when the policy was last revised.